Comparing online dating sites through news analysis. Twitter sentiment: how can individuals really feel?

Comparing online dating sites through news analysis. Twitter sentiment: how can individuals really feel?

Can you rely on contemporary love?

Based on, there are many more than 54,250,000 singles into the United States—and 91 percent of these have actually tried online dating sites.

Happy for them, the stigma connected with online dating sites continues to diminish 12 months after year. Since 2005 negative perceptions of online dating sites have actually reduced by 8 percent, and good perceptions for the Web as a method to meet up people that are new increased by 15 %, in line with the Pew Research Center.

Consequently, “5% of People in america who will be in a married relationship or committed relationship state they came across their significant other online.” Numerous People in the us are already down with electronic relationship, and there are numerous relationships that are digitally-ignited each day.

However with a wide variety of online matchmaking solutions available (and much more being developed every year), how do a lonely heart possibly understand how to start? Is the one web site or application better as compared to other people?

Seeking to learn which on the web dating internet site ended up being typically the most popular into the thirty days of January, MediaMiser utilized its news monitoring computer computer software to evaluate Twitter belief and online news mentions for five of this top online matchmatching services: OKCupid,, Tinder, PlentyOfFish (POF) and eHarmony.

Which web site saw probably the most love? Browse the results below.

Twitter sentiment: just how can individuals experience?

MediaMiser analyzed almost 30,000 tweets between January 1 and January 31 to see which online matchmaking solution users talked about many favourably. Good mentions consist of success stories, good experiences or good brand mentions. Negative mentions are described as terrible times, negative experiences, or negative brand mentions. All tweets had been nicely toned by an sarcasm and analyst had been taken into consideration correctly.

Whereas eHarmony had the absolute most good brand mentions and associations, specially with users finding or having discovered their significant other regarding the platform:

PolaRoid_Rage we met my guy in NYC. We don’t understand if We could’ve done it right here. If it can help with tips, we came across on eharmony lolol

Typical dilemmas presented for several five online matchmaking platforms included:

Matches being demeaning or discriminatory once discussion ended up being initiated; and also the quality of matches had been sub-par to your user’s requirements.

Word association: It is maybe perhaps not about playing games…or will it be?

Looking at the most effective terms connected with each brand name is telling of general public viewpoint towards the internet site or application, or large events that influenced this opinion that is public.

Perhaps most obviously are the typical terms discovered in tweets mentioning OKCupid and Tinder.

On January 9, 2016, OKCupid announced it absolutely was releasing a feature that is new users to recognize on their own as polyamorous, and connect their profile compared to that of the lovers. Many terms present in tweets for the of January reflected this news month.

Tinder, though advertising itself as an internet dating application, seems to be regarded as a sex-driven application based on Twitter. This can be verified by the presence of terms like “hookup” and “sex.” contains words that are mostly positive using the brand name like “love,” and “better.” Whereas POF and eHarmony contain sigbificantly more mentions for the term “single” in the context of nevertheless being single, or becoming solitary and prepared to take to either platform.

When it comes to term associations mentioned in tweets, appears the preferred with regards to positivity in comparison to Tinder, POF and eHarmony.

On line news belief: exactly what are people being told?

MediaMiser monitored a lot more than 4,000 articles between January 1 and January 31 to determine what brand name had been spoken about many favourably into the news.

eHarmony accumulated probably the most coverage that is negative the analysis duration because of ongoing articles discussing a lady being raped at gunpoint by a person she came across on eHarmony. Good protection had been gained whenever On Dating Hub pointed out eHarmony among the UK that is best internet dating sites of 2015.

Tinder received the absolute most coverage that is positive to its choice to incorporate a STI Clinic locator into its application (in September 2015, the AIDS HealthCare Foundation publicly connected both Tinder and Grindr with all the higher prices of sexually transmitted infections). Mentions of tales like fake pages on Tinder leading to armed robbery and females being scammed by their Tinder times fuelled negative protection when it comes to brand name.

Both Tinder and OKCupid collected neutral coverage whenever online news sources began reporting in the most useful times to utilize these applications. Based on the research, it is 9 pm for Tinder and 10 pm for OKCupid.

Nearly all OKCupid’s protection had been linked to the statement of new features for polyamorous partners.’s protection stayed mostly basic, but negative coverage originated from an account of a guy being faced with intimate attack of a lady he came across through the dating website that is online.

With regards to of online news coverage, Tinder is apparently typically the most popular when it comes to positivity in comparison to OKCupid, POF and eHarmony.

If the vacation is finished

From our Twitter and online news analysis, it is evident there is no clear champion with regards to of which on line matchmaking solution had been most well known in January. Each solution has its own own advantages and flaws, and experiences differ from user to individual.


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